Offers 5,000 square feet of the most unique, on trend clothing for women in town. We are the largest specialty store in the Rock Mountain Region and have been in business for 40 years in the same location. We are the largest retailer in our area for Tribal Sportswear, Not your Daughter's Jeans and Sympli.
With our career and special occasion focus, Fashion Crossroads is the place to go when how you look really matters. We have customers that shop with us from much larger markets like Los Angles, Denver, Seattle and others. We continually hear that our merchandise mix is truly unique.
Come and see for yourself!
Carries boutique brands at a discount! You won't find the brands we carry at any of the large discounters in town! Shop Alfred Dunner, Teez Her, Quacker Factory, Liz Claiborne, Denim and Company, and other great missy brands as well as Ginger G, Lush, Double Zero, Rising Interantional and other great young contemporary brands for $39.99 and less!
ABOUT THE COMPANY
Nearly forty years ago Dawn Stevenson opened the first Mode O Day store in downtown Casper, Wyoming. The store was a retail clothing franchise offering clothing for women at moderate prices. It prospered and soon became a Fashion Crossroads, the evolution of the Mode O Day franchise. At its height, the Mode O Day/Fashion Crossroads company had over 800 stores across the nation. When the recession hit in the 1980's, the franchise was bought out by another corporation and within a very short time went bankrupt. During this time of uncertainty, Dawn chose to keep the business afloat, buying her franchise agreement out and going into business as a private owner. She kept the lines that were working and also began to branch out to include other new lines that focused on career wear for women. This new merchandise mix, a focus on excellent customer service, and the loyalty of her customers allowed Dawn to prosper despite the tough economy.
Since that time, Fashion Crossroads has expanded twice. The first expansion was into the adjacent building, then Singer Sewing Machines. With this expansion the store doubled its square footage from 2500 to 5000 square feet. The second expansion happened when Kyleen joined the business in 1999. Dawn had begun to experiment with off price goods in Fashion Crossroads. The reception to these lower priced goods was favorable and the number of units she carried steadily increased until it became apparent that this was a viable business. When the building next door to Fashion Crossroads became available, Dawn purchased it and, together, the mother daughter team opened FC Outlet, a discount retail store offering career wear to women at a 30% to 80% discount. Between the two stores, Fashion Crossroads and FC Outlet offer an amazing 10,000 square feet of career clothing for women. As a result, one of the true strengths of the business is the large selection of carefully chosen merchandise.
In the last eleven years, Dawn and Kyleen have enjoyed their partnership and continued to grow the two businesses together. They have maintained the singular focus of providing the best selection of career clothing in town and have expanded the inventory to include special occasion and casual wear too. In town customers continually comment that the two stores offer the most unique items in town. Also exciting is that the company has a large following of out of town customers who bring an extra suit case to shop at Fashion Crossroads and FC Outlet when they visit Casper. It is truly edifying to have customers who live in much bigger markets like Denver and Salt Lake City and yet still choose to do all their shopping here. This, along with our loyal customer base, is a high compliment.
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